Petroleum is among one of the valuable natural resources available in Tanzania.

People everywhere use petroleum products as fuel in their vehicles, for industrial plants, and for domestic purposes.

Thus, makes petroleum products an essential commodity that is needed for the daily operation of individual, industrial, and national activities. Tanzania does not produce oil, so it is a net importer of all petroleum products for the servicing of the economy. Such petroleum products as diesel, petrol, and LPG.

Tanzania has registered steady petroleum product growth yearly, driven mainly by petrol, diesel, and LPG.

The consumption of petrol and diesel that are mostly distributed/sold through Petrol Stations has been increasing at an average rate of about 7% per year while petrol stations have been growing at almost the same average rate of about 8%.

What are the factors driving up the demand of fuel and petrol station? Where do the opportunities lie? Read on:  

1. Increasing the number of vehicles on the road.

There is an increase in buses on the road. According to the international energy agency, Tanzania has a large bus fleet.

Most important is the emerging mode of transportation. There are tricycles, or boda-boda, as everyone calls it, which have increased the demand for petroleum products in Tanzania.

Why is this an opportunity? Selecting suitable petrol site locations relative to pocket demand and enhancing ancillary services such as car wash will be essentials for petrol station owners and operators to grow their business as the market evolves.

2. Private sector logistics and transportation activities are on the rise in Tanzania.
Logistics and transportation companies are busy due to new development in mining, such as coal and natural gas exploration and agriculture activities.

Why is this an opportunity? On average, logistics and transport companies spend 40 percent of their budget on fuel costs. Having an agreement with transporters can support you to achieve your targeted fuel sales.

3.The government’s willingness and international investors to invest more in agriculture and fractures.

Tanzania has been rapidly developing over the past few years. This growth can be attributed to consistent public investment from the government and several sectors, including the construction, energy, finance, and agriculture sector.

For example, the Tanzania government has signed an agreement with the World Bank for a grant amounting to USD 4.5 million, which is set to help provide water to citizens.

Tanzania has been rapidly developing over the past few years. This growth can be attributed to consistent public investment from the government in several sectors ranging from the energy sector to advancement in the telecommunication and finance sector.
Why is this Opportunity? The investment in new projects will create thousands of employment and require the purchase and importation of vehicles specific to each industry, driving demand for automotive and industrial finished lubricants across many industry sectors and driving demand for diesel, petrol, and lubricants fuels.

4.Increase the use of generators. In most situations. We are lucky to have quick access to electricity from the power grid. But sometimes, we face situations where there is no power available. And that’s when generators come in handy.

Why is this opportunity? To copy with power failure, homeowners and businesses install standby generators to ensure they have steady power when the unexpected happens. All these generators run on diesel or petrol that you can set up in your own fuel station and get income selling it.

Mining companies can only do with the issue of renewable energy. Because for one thing, the industry uses tremendous energy to produce resources.

On average, produce mining spends 40 percent of its budget on energy costs using primarily traditional fossil fuels such as petrol and diesel.

Mining companies have sites, some of which are extremely remote with no direct-to-local utilities.

This means they have two choices: build expensive transmission lines or use remote power sources at the site. It all comes downs to cost and comfort zone.

It is human nature to go by what we know. Although lower energy costs will benefit mining companies. Mines must overcome the initial resistance to try something “new”

Although only some companies are already implementing alternative energy, if mining operations utilized renewable energy technology to generate their own power, numerous benefits would be obtained, including lower carbon and saving operation costs.

EXECUTIVE SUMMARY

1. Orientation

Thamane Solar Supply (Pty) Ltd is a registered private company (Reg No: 2023/755985/07) that was incorporated in 2023 in terms of the South African Companies’ Act. The company is owned company by a progressive and determined entrepreneur Happy Skosana.

It is a renewable energy company focusing on solar supply and installations to home owners, property developers, bond houses, malls, corporate and government institutions. The establishment of the company was motivated by the global drive towards sustainable development and country’s energy challenges. The South African Government through the Department of Trade and Industry in its revised balanced scenario had 400 MW solar commitments. The above commitment creates an excellent opportunity for companies such as Thamane Solar Supply (Pty) Ltd to exploit. We have been able to secure a standard and well – positioned office/warehouse facility in Pretoria.

1. Business model

Thamane Solar Supply (Pty) Ltd will offer services such as solar panel sales, installation, repair, servicing and maintenance et al. Our business goal is to become one of the leading solar panel installations, maintenance and repair company in Tshwane and we will make sure that we do all we can to compete favorably with leaders in the industry including solar panel manufacturing companies that are also into solar panel repairs. Our workers are going to be selected from a pool of certified and highly experienced solar panel / solar energy repair engineers and technicians in and around Pretoria and also from any part of South Africa as the business grows. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading solar panel installation, maintenance and repair companies in Tshwane and throughout the country.

1. Management Capability

Company Directors and key personnel have strong academic background and working experiences in the areas of HR management, enterprise development, law and strategy and business management. Our experience and qualifications is drawn from various organizations and academic institutions in the country and wide ranging experience has been obtained over the last 5 and 10 years respectively.

Business Information

1.1    Background

Thamane Solar Supply (Pty) Ltd is a black-owned company that was established in 2023. We are a solar panel installation, maintenance and repair company that is set to compete in the highly competitive solar panel installation, maintenance and repair services industry not only in Pretoria, but also throughout the whole province of Gauteng market. Our key business focus is renewable energy, specifically solar energy. Thamane Solar Supply (Pty) Ltd will supply a wide range of solar power modules ranging from 10Wp up to 300Wp and our attention will be focused on quality and service whilst at the same time offering the most competitive pricing.

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In the full version, you will have access to the following table of contents:                                                                                                                  

1           EXECUTIVE SUMMARY. 4

2           BUSINESS INFORMATION.. 6

2.1       Introduction.. 6

2.2       Particulars of the Directors. 6

2.3       Particulars of the Business. 6

2.4       Vision.. 6

2.5       Mission Statement 6

2.6       Business Model 7

3           FUNDING REQUIREMENTS. 8

4           PRODUCTS AND SERVICES. 9

4.1       Products specifications. 9

4.2       Services. 9

4.3       Benefits to the user 9

4.4       Export potential 10

5           INDUSTRY ANALYSIS. 11

5.1       Feasibility Study. 11

5.2       Summary of the industry. 11

5.3       Market Overview… 11

5.4       Market Potential 12

5.4.1   Alternate Renewable Energy Technologies. 12

5.5       Value Drivers and Industry Price Structures. 12

5.5.1   Summary of Findings. 13

6           MARKETING PLAN.. 14

6.1       Introduction.. 14

6.2       Target Market 14

6.3       Marketing Strategies. 14

6.3.1   Planned Positioning: 16

6.3.2   Channels to Market 16

6.3.3   Promotion Strategy. 17

6.4       Competitive Analysis. 19

6.5       Competition and Industry. 19

7           SWOT ANALYSIS. 20

8           FINANCIAL PROJECTIONS. 22

8.1       Projections and assumptions. 22

8.2       Projected Monthly Income Statement 24

8.3       Annual Projected Income Statement 25

8.4       Projected Annual Cashflow… 26

8.5       Break-even Analysis. 26

9           OPERATIONAL PLAN.. 27

9.1       Module Production Line Technology. 27

9.2       Organogram… 28

9.3       Profiles of shareholders. 29

10         KEY MANAGEMENT CONTROLS. 30

10.1    Introduction.. 30

10.2    Reporting Structure.. 30

10.3    Monthly management accounts. 30

10.4    Key financial Management Controls. 30

10.4.1Fixed Assets. 30

10.4.2 Reporting.. 31

10.5    Cash Management 31

11         IMPLEMENTATION PLAN.. 32

Are you planning to enter Tanzania or Africa’s fuel/petroleum sector?   

Have you noticed possible signs of a fuel/petroleum sector opportunity but are not sure if it makes sense for your company?

Or are you unsure that you have sufficient, specific, accurate, and current information to make strategic decisions in the petroleum sector?

If you are unsure or have answered yes to any of these questions, then you will benefit from this article.

As the demand for fuel grows in the region, the petroleum/fuel sector becomes a complex, competitive, noisy, and daily battle.

To reduce risks and achieve growth and profitability, entrepreneurs make better decisions faster, plan based on reality, deal with facts, and challenge their assumptions.

Here is what you need to know better decisions faster.

1. Nationwide Metrics: You need to get insights and evidence regarding the current nationwide metrics for fuel consumption in Tanzania. This could include trends over recent years or any projection models that might be available.

2. Demand and Supply Projections: Understanding the foreseeable demand and supply within the industry would be of immense value. And any anticipated changes or events that might significantly alter these dynamics in the coming years?

3. Corporate Perspective: Given your extensive involvement in the industry, I would be keen to know your perspective on the top fuel providers in Tanzania. This encompasses their standing, market strategies, strengths, and potential areas for growth.

4. Company Metrics: You must also have any metrics related to these top fuel providers, such as market share, annual growth rate, monthly/annual metrics, or any other relevant KPIs.

Once you have this level of clarity, you will be able to make smart and more successful decisions, reduce risks and be right the first time.

Are You Ready to Start?

Due to our exposure and involvement industry, we gather insights to bring the clarity you need to enhance your understanding, reduce risks and grow your business in the complex fuel sector landscape in Tanzania or Africa.

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Do you stay honest about your vision? Are you staying connected to the right opportunities?

They are simple, powerful questions. That no one in business can answer.

Because the business landscape has become complex, competitive, rapidly changing, noisy, and a daily battle.

As a matter of fact, entrepreneurs report that quantity, quality, and analysis of data is the top concern.

But, despite all the agency reports, spreadsheets, content, publications and experts out there, entrepreneurs still struggle to stay connected with the right opportunities.

Introducing ….African energy sector insights and metrics.

We empower entrepreneurs like you with actionable insights so you can stay connected to the right opportunities and customers and remain true to your vision.

We believe that when you use insights as the basis of your decision-making process, you will be able to focus your time, money, and effort on the right opportunities, and you will meet your customers’ needs with incredible precision.