Entries by Hussein Boffu

How Oil and Gas Companies Can Turn Stakeholders into Raving Fans

Many oil and gas companies spend thousands of dollars in building and managing their brand value. But in many oil and gas companies, branding is often the most misused and least effective marketing activity. Technically speaking, there is one major reason for ineffective branding in the oil and gas industry, and the reason boils down […]

A Toolbox For Marketing In Oil, Gas& Energy Sector

People believe that the oil and gas industry in East Africa is relatively new, and so it generates few opportunities. I totally agree that Tanzania and Uganda are in the early stages of developing their oil and gas resources. But that does not mean that the industry presents limited opportunities in the region. Opportunities are […]

Five Things Public Relations and Marketing Communication Can Help Your New Brands Achieve in the Oil, Gas and Energy Sector in Tanzania and East Africa

New oil and gas discoveries are being made in East Africa and the opportunities available for oil and gas exploration are awarded to the highest bidder every year. The East African region presents enormous business opportunities for companies who are willing to take new risk especially in Tanzania and East Africa’s oil and gas sector. […]

How East African Nations Can Maintain Control of their Oil and Gas Sector while Attracting Huge Foreign Direct Investments

The proliferation of new oil and gas discoveries and major oil projects coming on the stream create a huge demand for skilled workforce in Tanzania and Africa at large. To make the business of extracting oil and gas resources better for nationals, East African nations should think about solving the workforce challenges in the region. […]

“Collaboration, key to Tanzania’s oil, gas growth” – Imran

In this interview, Hussein Boffu sit with  Imran Pishori, C.E.O  at AP Central to discuss the importance of  collaboration between local service providers and foreign counterpart in enhancing industry growth.  Briefly tell us how you found the oil and gas industry?  I was born and raised in Tanzania. In 1996 I left Tanzania to come […]