6 Reasons Why Motorists Choose One Petrol Station Over Another (And How It Affects Revenue!)

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Running a petrol station?  Wondering why drivers pull into some stations and speed past others? Here’s the inside scoop on what really gets motorists to stop and fill up at your place. Check out these top factors and see how they impact your bottom line!

  1. Fuel Prices 

You guessed it—price is king! A whopping 60-70% of drivers say fuel prices are their #1 consideration.  Stations with competitive pricing see a revenue boost of 10-15%. The National Association of Convenience Stores (NACS) backs it up: lower prices mean more customers.

  1. Location and Convenience 

Location, location, location! Being close to highways or urban centers is a game-changer.  Easy access means more footfall and higher sales. NACS says the right location can bump your revenue by 10-12%. So, find that good location!

  1. Brand Loyalty 

Got a well-loved brand? You’re in luck! Brand loyalty can drive an extra 5-10% in revenue. Whether it’s for perceived fuel quality, loyalty programs, or just good vibes from past experiences, people love sticking to their favorite brands.

  1. Additional Services 

More than just gas! Offering extras like convenience stores, car washes, clean restrooms, and even food services can attract more customers.  Stations with these amenities see an 8-10% revenue increase, according to Nielsen. Because who doesn’t love a one-stop-shop?

  1. Payment Options 

Flexibility is key! Multiple payment options, including mobile payments and loyalty card discounts, make life easier for your customers.  Offering these options can lead to a 3-5% revenue bump. Make it easy for them, and they’ll keep coming back!

  1. Customer Service 

A smile goes a long way! Friendly and efficient service can enhance customer satisfaction and ensure repeat visits.  It might seem small, but great customer service can add 2-3% to your revenue. Keep those customers happy!

Want to see real-world results? These factors are proven to influence petrol station revenues, and now you know how to fuel up your business

 

Hussein Boffu runs a consultancy helping elite entrepreneurs reach their goals through actionable business planning. Contact him via email at hussein.boffu@tanzanapetroleum.com or by calling, texting, or WhatsApp at +255(0)655376543.