Imagine a 41-year-old bajaji driver in Arusha named Juma Mkamba. For years, Juma spent most of his hard-earned money on petrol. Every day, by the time he paid for fuel and food, there was nothing left to save
But in 2025, Juma made a bold decision. He quit his noisy, petrol-burning bajaji and bought an electric three-wheeler with the help of a small loan. Overnight, his daily expenses dropped from 28,000 TZS to under 2,900 TZS.
The change was life-changing. With the extra money, Juma could pay school expenses for his two daughters and even put aside savings for the future.
Passengers noticed the difference too. The ride was quiet, smooth, and clean. Tourists in Arusha often chose him first, saying they enjoyed the peaceful ride compared to the usual petrol-powered bajajis.
Juma’s story is not just personal. It paints a picture of what the future could look like for many Tanzanian drivers and for cities that want cleaner air and less noise. It also points to a new reality: e-mobility is rising, and petrol stations must adapt to survive and grow.
Tanzania Leads in East Africa’s EV Numbers.
While electric vehicles (EVs) are still new in Africa, Tanzania is already standing out. According to recent estimates, the country has about 5,000 electric vehicles on its roads – the highest number in East Africa. These include two electric two and three wheelers.
The market is also growing fast. Projections show Tanzania’s EV sector will increase from USD 0.04 billion in 2025 to USD 0.22 billion by 2030, a compound annual growth rate (CAGR) of 40.5%. For business leaders, this is a signal: the shift is coming, and it is coming fast.
Petrol Stations at a Crossroads.
For decades, petrol stations have made money selling petrol and diesel. But the market is shifting. Petrol and diesel demand will not disappear overnight – Tanzania and other African countries will still need fossil fuels for many years. But with fluctuating oil prices ordinary citizen are learning towards affordable and alternative fuels including adoption of EVs.
Some fuel station operators in Tanzania have already begun to adapt. They are partnering with charging and battery-swapping companies, creating new revenue streams while staying relevant in a changing market.
This is not only about survival. It is about opportunity.
Government Pushes E-Mobility Forward.
The Tanzanian government is also backing this shift. Tax exemptions on EV imports are already in place, making it cheaper for people and companies to buy electric cars and motorcycles. A draft E-Mobility Framework is being prepared, with a target for EVs to make up 5% of all new vehicle sales by 2030.
If this policy is fully implemented, EV ownership will become even more practical and affordable for drivers across the country.
A Future for Retailers Beyond Petrol.
So, what does this mean for petrol stations? First, it means diversifying income. Setting up EV charging points can help stations earn new revenue while fuel margin stay under pressure. With global oil markets facing constant price fluctuations, consumers are already searching for cheaper, more stable alternatives. EVs offer that option.
Second, petrol stations should build partnerships with electricity suppliers. Reliable and fast charging requires a stable power supply. By working with power companies, station operators can secure the infrastructure needed for EV charging while strengthening their role in Tanzania’s energy future.
Third, there is a chance to show industry leadership. Because EV adoption is still at an early stage in Tanzania, there is a big need for education. Petrol station operators can run awareness campaigns, advertise their charging points, and explain to drivers the benefits of EVs. This which helps build trust and increase sales.
A Balancing Act: Fuel and Electricity.
It is important to note: EVs will not replace petrol and diesel completely. In a country like Tanzania, with long distances, rural areas, and heavy reliance on trucks and buses, petroleum will remain critical for decades.
But the balance is changing. For fuel retailers, the smart move is not to resist but to embrace both worlds – continue selling petrol and diesel, but also provide charging for electric vehicles.
The Human Face of E-Mobility.
The story of Juma in Arusha reminds us why this matters. E-mobility is not just a business trend. It changes lives. A driver who once struggled to cover fuel costs can now send his children to school and save money. Passengers breathe cleaner air and enjoy quieter rides. Cities reduce pollution and noise.
For petrol stations, this is a moment to decide. Stay the same and risk being left behind. Or take bold steps to evolve and become part of Tanzania’s new energy journey.
The road ahead is clear. E-mobility is no longer a dream. It is already here. The question is: will petrol stations grab the opportunity to power the future, or will they wait until it is too late?
