How to Market and Sell Lubricants Oils(Engine Oils) to Tanzanians and East Africans

Lubricants oils are the products every motorist, driver, and organization buys in Tanzania and Africa.

And the lubricant oils industry is lucrative and growing at a fast rate in the region. This is why investors and entrepreneurs are introducing new brands of lubricant oils now and then. I hate to tell you this, but it’s the truth. It’s challenging to sell lubricant oils to Tanzanians and East Africans.

Most Tanzanian lubricants users do not know very much about engine oils, gear oils, automatic transmissions fluid, or greases. This is because of the technical nature of lubricants

They need guidance from one or more sources about which lubricants to use for vehicles, motorcycles, boats, machinery, and equipment.

To be successful, lubricant oil suppliers and salespeople need to do big convincing on the performance of your specific lubricants before the customer manages to get his money out.

 

Another reason it is hard to sell lubricant oils to retail and wholesale customers because the Tanzanian mindset is that they need to know where to go when they need lubricant oils.

So don’t get bullied if you show them your lubricant oils to commercial customers and they have a supplier in Dar es Salaam or Dubai who sells the same oils at almost give an away price.

If you plan to sell lubricant oils to Tanzanians or even East African, get a feasibility study and strategic plan to conquer the market. So you should talk about what differentiates your lubricant oils brands and the benefits that customers should expect to achieve.

Also, Tanzanian users of lubricants have already experienced the negative consequences of using fake oils that damage their machines and equipment. This was then when was a proliferation of counterfeit oils in the market. Users of lubricants need to be reassured that your specific lubricant oils will lubricate their machine and equipment and not damage them.

Marketing and selling lubricants(Engine Oils) differs in almost all products and services because of the technical nature of the lubricants.

To sell to retail or wholesale customers, lubricant entrepreneurs and salespeople must have an excellent working knowledge of lubricants and buying behaviors of lubricant users in Tanzania and East Africa.
You also need to know the plan and strategies involved in marketing and selling lubricants to retail and wholesale customers.