The year 2019 is the year of achievement in the East African oil and gas industry. Chances are that many projects are coming on stream. Already, there is the East African Crude Oil Pipeline (EACOP) project. The Ugandan-Tilenga project will soon kickstart. I read a good news on the East African media outlet last week. […]
Marketing your technical and professional services can be a little bit frustrating if you’re unaware of the needs of and challenges facing the oil and gas industry. This article will expose you to some strategies to market your professional services, especially the fact that deals are made through handshake and relationship. Before we move into […]
In our new campaign called OGHOTW, we post stories and quotes about the oil and gas industry that will give you new insight and take your career and business to the next level. The good news is that the stories come from people who have passion to make positive contributions to the lives of others. […]
As the oil and gas industry mature in Tanzania and East Africa, the competition continues to increase. So,oil and gas buyers have more choices. Buyers in oil and gas industry have two options: 1.To buy from your company. 2.To buy from your competitors. To stand out in this competitive industry, you should define your […]
Many oil and gas companies spend thousands of dollars in building and managing their brand value. But in many oil and gas companies, branding is often the most misused and least effective marketing activity. Technically speaking, there is one major reason for ineffective branding in the oil and gas industry, and the reason boils down […]
Whether you market directly to oil and gas companies or you approach their prime contractor, some marketing blunders will waste your time and money. In this article, I will outline a list of common marketing mistakes made by companies trying to market to the oil and gas industry. Not Understanding the Goal of Marketing […]
People believe that the oil and gas industry in East Africa is relatively new, and so it generates few opportunities. I totally agree that Tanzania and Uganda are in the early stages of developing their oil and gas resources. But that does not mean that the industry presents limited opportunities in the region. Opportunities are […]
New oil and gas discoveries are being made in East Africa and the opportunities available for oil and gas exploration are awarded to the highest bidder every year. The East African region presents enormous business opportunities for companies who are willing to take new risk especially in Tanzania and East Africa’s oil and gas sector. […]
The proliferation of new oil and gas discoveries and major oil projects coming on the stream create a huge demand for skilled workforce in Tanzania and Africa at large. To make the business of extracting oil and gas resources better for nationals, East African nations should think about solving the workforce challenges in the region. […]
The price of crude oil is recovering gradually after going through a major slump in 2014–2017. This has profound effect to everyone engaging in any aspect of the oil and gas business: from oil and gas professionals to oil companies that extracts oil and gas resources to those who providing supportive services. For the service […]
