How To Sell Your Products And Services To Oil and Gas Companies In Tanzania and East Africa. 3 Steps
To help the business operate effectively. Oil and gas companies buy a bunch of products and services. Such as office supplies, construction equipment, personal protective equipment, IT telecommunication, Insurance, clearing and forwarding, transportation services, equipment and even engineering services.
Whatever you do now, you can sell to oil and gas companies as well, and at higher paying scale.
If you wondering how to offer the services to the oil company, here are three steps.
Step 01. Identify at least 5 oil companies operating in your region .
For example in East Africa are:
- Royal Dutch Shell
- Norwegian Statoil
- London based firm Aminex
- French Total
- Pan African Energy
Steps 02. Figure out who to talk To
Before you approach any of those companies, you should know the key decision makers. These are people who evaluate your purchase and have authority to say “yes” or “no” to your offering.
Let’s face it. It doesn’t matter how good your products or services are, but if you talk to the wrong person, it can be difficult to make a sales.
For many oil companies in Tanzania, the key decision makers are directors, specifically if you are offering specialized services such as inspection welding and fabrications. But also for the supplies of equipment, procurement and purchasing managers make the final decisions.
You’d better first approach the directors, and they may delegate it to his procurement team.
Step 03 .Work out On The Strategies To Penetrate Those Companies.
Once you are aware of the decision makers, the next step is to find some ways to reach out to them.
The most powerful strategy is to start talking and meeting with low-level people in purchasing and procurement. And gradually you start to build a relationship with highly decision makers until they become a friend of you and your business. Cutting edges companies implementing this strategy in their business. After one year of implementing this strategy, all the 5 oil companies will be purchasing your product and services.
Conclusion
Now that you have an understanding of how to enter the oil and gas companies, but that won’t see the result for just reading it. You should go out and put what you have learned into action.
Hussein.Boffu@tanzaniapetroleum.com
